Blooming Candy Boxes

Trozitos Packaging Unfolds Like a Flower to Serve Up the Sweets Inside

For the purpose of wrapping, transporting and storing edible goods, the use of a box is quite effective. However, when it comes to serving the scrumptious contents, Trozitos packaging takes a much more intelligent approach.

When you purchase snacks like these chocolate-covered dried fruits, you may choose to dump them into a dish for easy eating access. Likewise, this clever carton concept opens up completely for convenient 360-degree reaching, with the cardboard faces flattening down to better exhibit the sweets.

Graphic designer Mara Rodriguez anticipates that the delectable little desserts would be sold in sets of six. To enable the snackers to discern one delicious treat from the other, the insides of the cubic Trozitos packaging are color-coded. The hues reference the inner flavors which are cartoon-labeled on the front of each box.

Intelligent Packaging
Trozitos packaging demonstrates an intelligent approach to serving and displaying edible goods.
Convenient Access
The 360-degree reaching design of Trozitos packaging offers convenient access to the sweets inside.
Color-coded Packaging
The color-coded packaging of Trozitos allows snackers to easily discern different flavors.

Industries Being Reshaped

Food Packaging
Trozitos packaging introduces innovative design concepts for food packaging.
Snack Industry
The clever carton concept of Trozitos packaging presents disruptive opportunities in the snack industry.
Graphic Design
The graphic design elements of Trozitos packaging showcase potential for innovation in packaging design.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 64%
Freshness 8%

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