The Middle Finger Stop Sign expresses what many people feel when another driver blows through the intersection going 60mph. Before yelling “up yours” in a timely fashion, take a look at this stop sign, as it will encompass your emotions without resorting to road rage.
This profane street sign campaign was created by Shalmor Avnon Amichay at Y&R in Tel Aviv, and aims to reduce the number of morons who run through stop signs. If this project is a success, hopefully they will place these signs all over the world and be rid of road-rage jerks for a very long time.
For those looking to yell at others for bad driving, check out the Middle Finger Stop Sign for a more quiet form of expression.
What's Driving This Trend
- Profane Street Signs
- Urban areas will witness the trend of profane street signs as they seek to shame drivers who break traffic laws.
- Humorous Traffic Safety Campaigns
- Brands can create humorous traffic safety campaigns like the Middle Finger Stop Sign that tickles the funny bone of drivers while educating them.
- Emotionally Intelligent Road Signage
- As emotional intelligence gains importance in our society, innovations in emotionally intelligent signages will grow in popularity and demand.
Who This Affects Most
- Advertising
- Advertising firms could use creative ways to warn drivers against violating traffic laws.
- Smart Transportation
- Smart transportation can incorporate emotional intelligence to create more effective and humorous traffic safety campaigns like the Middle Finger Stop Sign.
- Urban Planning
- Urban planning will benefit from emotionally intelligent signage that creates a safer and more conscious driving experience.
