The WEWOOD watch collection, presented at the 2012 FW Pitti Uomo Fashion Fair in Florence, is the highest expression of sustainable eco-luxury.
The Italian brand offers a wide range of modern-classic wristwatches made out of 100% timber. The WEWOOD timepieces range is extremely colorful and light thanks to the unique and exclusive variety of wood types used, like maple, vengé and even Guaico.
The WEWOOD watch collection claims to be hypo-allergenic, free of toxic chemicals with Myota movement system. In addition, the brand is eco-sustainable thanks to its alliance with American Forests as its tree-planting partner. For every WEWOOD watch sold a new tree is planted.
The WEWOOD watch collection offers three wristwatch designs, called WEWOOD DATE, WEWOOD JUPITER and WEWOOD CRONO.
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What Makes This Trend Stand Out
- Eco-luxury Timepieces
- The WEWOOD Watch is Made of 100% Natural Wood
- Sustainable Fashion Accessories
- WEWOOD Offers Hypo-Allergenic and Eco-Sustainable Timepieces
- Wooden Timepieces
- WEWOOD Creates Colorful and Light Wristwatches Using Unique Wood Types
Sectors Adopting This
- Fashion and Accessories
- There is an opportunity to innovate and create sustainable fashion accessories using natural materials.
- Eco-sustainability
- There is a growing market for eco-sustainable products, including in the luxury space.
- Timber Industry
- There is an opportunity for the timber industry to innovate and create new sustainable products like wooden timepieces.
