Created by Jesse Rosten, this Fotoshop by Adobé spoof video pokes fun at the lengths to which consumers will go to achieve what society deems beautiful.
Rosten is a Northern California-based filmmaker who was inspired to create the Fotoshop by Adobé video after watching a late-night infomercial promoting some beauty product. Says Rosten, "The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video." He goes on to add that the Fotoshop by Adobé video isn't real, but "neither are society's standards of beauty."
It's true that modern society's beauty standards are pretty unrealistic. Case in point: all of the gorgeous models and celebs who have been subject to Photoshop blunders and all of the runway models who have suffered from health issues (or have died) from trying to attain extreme thinness.
Key Themes Behind This Trend
- Realistic Beauty Expectations
- Disruptive innovation opportunity: Creating beauty products and campaigns that promote realistic beauty standards and celebrate diversity.
- Body Positivity Movement
- Disruptive innovation opportunity: Developing inclusive fashion and beauty brands that celebrate all body types and promote self-acceptance.
- Anti-photoshop Campaigns
- Disruptive innovation opportunity: Creating software or tools that allow consumers to detect and remove digital alterations in images, promoting transparency and authenticity in media.
Where This Applies
- Beauty & Cosmetics
- Disruptive innovation opportunity: Revolutionize the beauty industry by producing products that enhance natural features and promote self-confidence, rather than perpetuating unrealistic beauty standards.
- Fashion
- Disruptive innovation opportunity: Redefine the fashion industry by designing and promoting clothing lines that cater to diverse body types, inspiring individuals to embrace their unique beauty.
- Advertising & Marketing
- Disruptive innovation opportunity: Develop marketing strategies that challenge beauty stereotypes, encourage body positivity, and highlight the importance of authenticity in advertising.
