Lucy Lu Designs Sports Packaging That References an Array of Cultures
Susan Keefe — January 11, 2012 — Art & Design
References: curious.co.nz & packagingoftheworld
California-based Lucy Lu Designs focuses on creating decorative giftware for the larger United States. Hoping to swap the company's tired old-fashioned packaging for a vibrant and modern redesign, Lucy Lu Designs turned to the creative minds at Curious Design. The result of this collaboration is a direct vivid representation of both parties' interest in aesthetics, beauty, culture and history. Take a whirlwind trip around the world with these engaging and vibrant die cut boxes. From Paris to Japan, Curious Design has borrowed a few poignant aesthetics from cultures all over the world.
Whimsical and indulgent, Lucy Lu Designs' alluring packaging is an excellent representation of the products the company creates. The attractive and engaging aesthetics that the packages sport can be easily converted into other forms of promotional material such as catalogs and in-store displays.
Bold, vibrant and fun-loving, Lucy Lu Designs sports a package that is heavy with color, culture and detail.
Whimsical and indulgent, Lucy Lu Designs' alluring packaging is an excellent representation of the products the company creates. The attractive and engaging aesthetics that the packages sport can be easily converted into other forms of promotional material such as catalogs and in-store displays.
Bold, vibrant and fun-loving, Lucy Lu Designs sports a package that is heavy with color, culture and detail.
Trend Themes
1. Cultural Referencing Packaging - The trend of designing packaging that borrows aesthetics from cultures around the world holds potential for creating engaging and vibrant packaging designs for consumer products across industries.
2. Vibrant Branding Revamp - The trend of revamping branding to adopt bold, vibrant, and indulgent aesthetics offers a disruptive innovation opportunity for businesses to refresh their image and stand out in competitive markets.
3. Multi-purpose Packaging - The trend of designing packaging that can be repurposed for other promotional material such as catalogs and in-store displays provides an opportunity for businesses to create a cohesive and consistent branding experience across multiple channels.
Industry Implications
1. Consumer Goods - Cultural referencing packaging designs hold potential for consumer goods companies to create unique and memorable packaging for their products.
2. Marketing and Advertising - Revamping branding to adopt bold and vibrant aesthetics can help marketing and advertising agencies to create visually appealing campaigns that stand out in crowded advertising environments.
3. Retail - Designing multi-purpose packaging can help retail businesses to create a cohesive and consistent branding experience across various channels, including in-store displays, catalogs, and online platforms.
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