Makers of Etesian Gold Olive Oil enlisted Mouse Graphics to create a new sophisticated look for the prestigious oil. The sleek and simple packaging maintains modern styling, yet also pays homage to the condiment's ancient origins. The designers at Mouse Graphics turned to the ancient Greek civilization for inspiration.
The creative team selected a character from Linear B, which is an ancient Greek per-alphabet syllabic script. The astonishingly beautiful symbol simply means 'olive.' Not only does this clever label reference the culture that first manufactured the widely used oil, it also pays tribute to the humble plant from which the tasty elixir is extracted. Little flourish is added to the bottle, leaving the arresting ancient character to do most of the talking.
Sleek, modern and humble, the Etseian Gold Olive Oil packaging finds beauty in the ancient and simple.
What Makes This Trend Stand Out
- Ancient Character Packaging
- Using ancient symbols or characters in modern packaging designs as a way to pay tribute to a product's origins and add a touch of sophistication.
- Sleek and Simple Packaging
- Designing packaging with minimalistic and clean designs that focus on a single eye-catching element, like an ancient character or symbol, as a way to differentiate products from competitors.
- Cultural References in Packaging
- Incorporating cultural references, such as ancient symbols or script, to add a layer of meaning and history to a product as a way to create emotional connections with consumers.
Sectors Adopting This
- Food and Beverage
- Integrating cultural and historical references into food and beverage packaging as a way to differentiate products in a crowded market and appeal to consumers looking for unique and meaningful product experiences.
- Luxury Goods
- Utilizing sleek and simple packaging designs, like that of the Etseian Gold Olive Oil, to add a touch of sophistication and exclusivity to luxury goods, while incorporating meaningful cultural references to create emotional connections with consumers.
- Design and Marketing
- Offering design and marketing services that specialize in creating packaging with sleek and modern designs that incorporate cultural references as a way to help companies differentiate their products and effectively communicate their brand message.
