The Quality Magazine 'Moderne Mythen' editorial isn't a legendary lakeside shoot about the Loch Ness Monster. Instead, it revolves around a mythical beauty and her impeccable style. Outfitted in dark looks that are just shy of being dramatic, model Kati Nescher, who happens to be the current face of Louis Vuitton, is a beautiful void in the center of a sunny, scenic landscape.
Shot by photographer Patrick Houi for the magazine's latest issue, the Quality Magazine Moderne Mythen editorial is filled with elegant silhouettes with edge. Nescher was styled by Christof Post, who chose a wardrobe of winter looks from such fashion labels as Miu Miu, Jil Sander and Prada. Slick hair and plum lips by Miriam Jacks complete the looks.
What Makes This Trend Stand Out
- Dark Beauty Imagery
- The rise of darkly elegant and gothic-inspired fashion and beauty shoots presents an opportunity for brands to embrace unconventional visuals.
- Mythical Fashion
- The use of mythical and fantasy elements in fashion editorials presents an opportunity for brands to incorporate storytelling into their brand messaging.
- Sunny Backdrops for Dark Fashion
- The use of sunny, scenic landscapes as backdrops for dark fashion editorials creates a striking contrast and presents an opportunity for brands to push creative boundaries in their visual storytelling.
Sectors Adopting This
- Fashion
- The fashion industry can leverage dark beauty and mythical elements in their brand messaging and visual storytelling.
- Beauty
- The beauty industry can explore darker, edgier looks in their campaigns, embracing gothic and mythical elements for a unique twist.
- Photography
- Fashion photography can embrace the use of unconventional backdrops and elements, and push creative boundaries to create striking visuals that capture the audience's attention.
