Yvonne Strahovski, star of the TV series Chuck, is the next SoBe skinsuit model, following in the footsteps of Gossip Girl actress Jessica Szohr and Twilight's Ashley Greene.
The drink brand, launching a new campaign with Strahovski to promote its new drink line-up Lifewater with Coconut Water, has this new SoBe skinsuit model decked out in body paint that mimics palm leaves and coconuts. The campaign was photographed by Raphael Mazzucco in the Florida Keys as well as in South Beach.
The new product line features three beverages -- Pacific Coconut, Pomegranate Nectarine and Mango Mandarin -- that are infused with coconut water, describes Popsop, and the ads featuring the latest SoBe skinsuit model will appear only in the Sports Illustrated Swimsuit 2012 edition out this February.
What's Driving This Trend
- Body-painted Beverage Ambassador
- Opportunity for beverage brands to create unique and visually appealing marketing campaigns by incorporating body-painted ambassadors.
- Coconut Water Infused Beverages
- Rise in popularity of coconut water as an ingredient in beverages, leading to a market opportunity for brands to create new product lines.
- Sports Illustrated Swimsuit Edition Marketing
- Brands can leverage the large audience of the Sports Illustrated Swimsuit edition to promote their products by featuring ambassadors in unique and eye-catching campaigns.
Who This Affects Most
- Beverage Industry
- The beverage industry has the opportunity to innovate by infusing coconut water into new product lines.
- Marketing Industry
- Marketing professionals can explore new avenues of advertising by using body-painted ambassadors to create visually stunning campaigns.
- Publishing Industry
- Publishers can leverage the popularity of the Sports Illustrated Swimsuit edition to attract advertisers for unique and attention-grabbing marketing campaigns.
