The Christian Dior SS12 campaign is elegantly ethereal. The soft and romantic light adds a whimsical touch to the designs of this typically sharp and sophisticated label. Since actress Mila Kunis has achieved an almost angelic status this past year through award-worthy performances and infallible red carpet fashion, this ad campaign has gone in an appropriate direction. Nevertheless, the ambiance doesn't detract from the stately style that Christian Dior offers this year.
In addition to that, Mila Kunis has also had some surprising success when covering some of the industry's top magazines. With this in mind, it is only natural that the Christian Dior SS12 campaign would be just as appealing to audiences and potential shoppers.
What's Driving This Trend
- Ethereal Campaigns
- Focusing on light and romantic themes in ad campaigns will create a sense of whimsy and fantasy around brands.
- Celebrity Endorsements
- Associating successful celebrities with a brand will increase its appeal to consumers.
- Sharpened Sophistication
- Brands that traditionally have a more sharp and sophisticated style can incorporate softer elements to create a unique brand identity.
Who This Affects Most
- Fashion
- Ethereal themes and celebrity endorsements will be beneficial in fashion marketing campaigns.
- Beauty
- Using celebrity endorsements to promote beauty brands will increase consumer interest.
- Advertising
- Creating campaigns that utilize romantic and whimsical themes will create a unique and captivating experience for viewers.
