Controversial Curvy Catwalks

Full Figured Fashion Show in New York Straddles Obesity & Empowerment

How to separate a celebration of obesity from the empowerment of full-bodied women is what Vice aims to understand as it covers the Full Figured Fashion show in New York. In its episode of Fashion Week Internationale, viewers get to see the first ever flesh-filled cat walk.

While there is a marvelous sense of defiance in the face of the sickly and impossibly thin images breezing down the mainstream runway, one has to ask themselves if the other extreme of being far over the healthy body mass is truly the route to female empowerment either. In fact, it was speculated by many attendees of Full Figured Fashion Week that a distinct lack of healthy voluptuous forms existed. The Vice front lady of the show Charlet, who distinctly stands out as being one of the only thin and non-American women involved, gives huge insight into an underground and overweight fashion scene of America. Whether this should be celebrated or viewed as a(nother) major flag for health watchers in the country is still up for interpretation.

Check out Vice.com on Thursdays for new episodes of Fashion Week Internationale.

Body Positivity Movement
Opportunity for fashion brands to cater to diverse body types and promote body confidence in their marketing campaigns.
Inclusive Fashion Design
Opportunity for designers to create fashionable and stylish clothing options for plus-size individuals, expanding their customer base.
Health and Wellness Awareness
Opportunity for health organizations and influencers to educate the public about the importance of maintaining a healthy body weight while promoting body acceptance.

Sectors Adopting This

Fashion
Opportunity for fashion brands to embrace size inclusivity and offer a wider range of clothing sizes.
Health and Fitness
Opportunity for fitness studios and health professionals to create exercise programs and promote healthy lifestyles for individuals of all body types.
Media and Entertainment
Opportunity for media outlets to promote diverse representation in magazines, TV shows, and movies, challenging the narrow standards of beauty.
SCORE
6.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 100%
Freshness 8%

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