Viktor Hertz is known for his minimalist artwork with fantastic concepts, and in this series of modified logos, he takes Apple Inc’s iconic emblem and slogan and truly demonstrates his ability to “Think Different” by homogenizing it with other graphics.
Among the many things Viktor Hertz fuses with the Apple Inc. logo are Mickey Mouse’s ears, a disco ball, a globe, a telephone, a diamond and even the rings of Saturn. Hertz pairs these modified images with reworked slogans that parody Apply Inc.’s corporate motto. Overall, it’s a mixed bag as some of Hertz’s re-workings range from clever and profound to some that are comical or just nonsensical.
Also noteworthy of this peculiar series is the fact that Hertz has literally created dozens of these modified logos and each of them are simplistic, yet professional enough for public consumption.
Key Themes Behind This Trend
- Minimalist Artwork
- Exploring minimalist artwork concepts that can create visually impactful designs.
- Logo Modification
- Exploring the trend of modifying existing logos to create unique and attention-grabbing designs.
- Parody Slogans
- Using parody slogans to create humorous and thought-provoking twists on traditional corporate messaging.
Where This Applies
- Graphic Design
- Graphic designers can leverage the trend of minimalist artwork and logo modification to create innovative and visually appealing designs for their clients.
- Advertising and Marketing
- Brands can incorporate parody slogans and logo modification to create disruptive advertising campaigns that stand out and resonate with consumers.
- Entertainment
- Entertainment companies and artists can explore the trend of logo modification to create unique and eye-catching visuals for promotional materials and merchandise.
