Charming French-Inspired Diffusions

Chic Pieces in the Jason Wu for Target Collection

The Jason Wu for Target collection will be hitting stores in early February and I'm sure fashionistas everywhere are just dying to know what the fashion ingenue will be whipping up for the mass retailer. Luckily, a few images have been released to whet your appetite!

According to Fashionologie, the designs from the Jason Wu for Target line are inspired by French New Wave films as well as actress Jean Seberg. The collection features chic and charming pieces, including pretty pleated skirts, printed shirt dresses and gorgeous blouses accented with 2012's must-have peter pan collar. In addition to clothing, the line will include scarves, handbags and other covetable accessories, but the best part is that everything will cost less than $60.

French-inspired Fashion
Opportunity for designers to create affordable and stylish French-inspired clothing lines for mass retailers.
Printed Shirt Dresses
Potential for fashion brands to incorporate printed shirt dresses into their collections as a trendy and affordable option.
Affordable Accessories
Opportunity for accessory brands to create covetable and affordable scarves, handbags, and other accessories for the mass market.

Where This Applies

Fashion Design
Fashion designers can capitalize on the French-inspired trend by creating affordable and chic clothing collections.
Fashion Retail
Fashion retailers can benefit from the demand for printed shirt dresses by offering them as trendy and affordable options to consumers.
Accessory Design
Accessory designers have the opportunity to create affordable and covetable scarves, handbags, and other accessories to match the French-inspired fashion trend.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 84%
Freshness 8%

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