The re-issuing of vintage shoes has become popular in recent years thanks to brands like Converse and Adidas, and the upcoming release of the Nike Pre Montreal Racer sneakers are following the same suit.
When it comes to footwear, Nike is a brand that is classic, yet contemporary. An innovator in shoes and apparel for decades, Nike has released many memorable sneakers, from the classic Air Force 1 to the recent Air Yeezy collaborations with Kanye West. The Nike Pre Montreal Racer shoes are an updated take on the classic kicks made popular in the late 70s and early 80s. The blue and red is the hallmark of the collection, but Nike has released 5 other color combos, including a black on black version.
The brighly hued sneakers are only available as a low cut and will be released in early 2012.
Why This Trend Is Growing
- Vintage Sneaker Revival
- The re-issuing of vintage shoes has become popular as a trend, providing opportunities for brands to reintroduce and update classic styles.
- Colorful Footwear
- Brightly hued sneakers, like the Nike Pre Montreal Racer, are becoming popular as a way for brands to add bold and unique options to their footwear collections.
- Retro-inspired Design
- Retro-inspired design, such as the classic 70s and 80s aesthetic of the Nike Pre Montreal Racers, can provide a nostalgic appeal for modern consumers.
Industries Being Reshaped
- Athletic Footwear
- The athletic footwear industry can leverage the trend of vintage sneaker revival by re-releasing classic styles and updating them for modern consumers.
- Fashion
- Fashion brands can make use of the colorful footwear trend to offer unique and eye-catching options for customers looking to make a statement with their style.
- Marketing and Advertising
- Retro-inspired design can be a valuable marketing tool to target consumers who are nostalgic for a particular era or style by creating ads that evoke that feeling.
