Freakish Makeup Date-Keepers

The Maybelline 2012 Calendar is Psychedelically Bold

The Maybelline 2012 Calendar is even more flamboyant than the last. It is full of makeup looks that are part psychedelic and part freakish, as though it is predicting a future that is full of eccentric women looking to express themselves in new and exciting ways. In fact, the Maybelline 2012 Calendar seems to be taking a page out of the hugely popular 'The Hunger Games Trilogy,' which depicts a society obsessed with cosmetics because that is the only thing they have control over.

Each month of the Maybelline 2012 Calendar features a fun and colorful pose as well as a closeup of the makeup look. From lip tattoos and wild fascinators to vibrant lashes and bold blushes, the Maybelline 2012 Calendar is completely experimental. Nevertheless, it will surely inspire women to have more fun with their morning makeup routine.

Psychedelic Makeup
Opportunity for cosmetics companies to create daring and unconventional makeup products for self-expression.
Hunger Games Obsession
Opportunity for marketers to develop themed cosmetic products targeting fans of popular book and film franchises.
Experimental Makeup Tutorials
Opportunity for influencers and beauty professionals to create unique and creative makeup tutorials for online audiences.

Where This Applies

Cosmetics
Opportunity for cosmetics companies to innovate and create bold and unconventional makeup products for self-expression.
Marketing
Opportunity for marketers to target fans of popular book and film franchises, creating themed cosmetic products and promotions.
Beauty Education
Opportunity for online influencers and beauty professionals to provide unique and creative makeup tutorials for a growing market of makeup enthusiasts.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 88%
Freshness 8%

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