It's a breath of fresh air when shops decide to veer off the beaten path of well-known designers and pick up the smaller guys, and Revolver San Francisco has done exactly that. Located in the Lower Haight district of San Fran, the store features labels such as Metsa, Yuketen, Baron Wells, Makr, Tellason and many more.
The shop has been picking up attention because of its support of lesser known labels and high quality products. According to Mark Robinson of 189.com, "Their clothes may be just as good, usually better in my opinion, but the stores don’t seem to pick them up because they would rather stay with the ‘safe’ options." The daring approach, and rad looks featured in Fall Winter 2011 lookbook make this store a force to reckon with and hopefully will serve as inspiration for more shops to break the pop brand mould.
What's Driving This Trend
- Supporting Lesser Known Labels
- Opportunity for small brands to gain exposure and recognition.
- Daring Approach to Fashion Retail
- Opportunity for stores to differentiate themselves by featuring unconventional brands.
- Breaking the Pop Brand Mould
- Opportunity for retailers to challenge mainstream fashion trends and offer unique options.
Who This Affects Most
- Fashion Retail
- Opportunity for boutique stores to curate a distinctive selection of designers.
- Small Brands
- Opportunity for emerging labels to find retail partners who appreciate their unique designs.
- Marketing and Branding
- Opportunity for marketing professionals to leverage the appeal of supporting independent and lesser-known brands.
