American clothing retailer Bebe is attempting to revamp its image; it has announced that it will be launching the Bebe bridal collection in March 2012. The collection, designed by Project Runway runner-up and Project Runway: All Stars contestant Rami Kashou, will comprise bridal gowns, bridesmaid dresses and wedding accessories. The gowns are perfect for budget-conscious brides as they range in price from only $950 to $2,500.
The Bebe bridal collection will include 10 styles (check out three of the styles here), which will be available at only four of the Bebe stores in the United States. If you want to get your hands on pieces from the collection, you can buy online from Bebe’s site or visit the Oak Street location in Chicago, the Soho store in New York City or Los Angeles’ Rodeo Drive or Aventura locations.
What Makes This Trend Stand Out
- Low-budget Wedding Wear
- Opportunity for disruptive innovation in the affordable bridal fashion market.
Sectors Adopting This
- Clothing Retail
- Potential for disruptive innovation in the bridal fashion segment by offering affordable options.
