Last Summer Stella McCartney announced she had plans to launch an underwear line. The plans were about a high end collection, inspired by '40 lingerie style.
Now that collection is ready, and here are some pictures of the garments, that will be available in stores from February 1st.
It's a simple and beautiful and nostalgic lingerie collection, constituted by thirteen different themes such as "Daisy Dreaming" or "Coco Blushing" or "Iris Sleeping" featuring Stella's typical colors, with shades of pale pink, grey, cream and blue.
In line with McCartney's ironical attitude, you find also the "Knickers of the Week" gift pack, containing seven briefs embroidered with the days of a week and a sweet flower detail.
Stella McCartney New Lingerie Collection in Stores From February
SCORE
0.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%
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