NOT ON FRONT PAGE

Stella McCartney New Lingerie Collection in Stores From February

Last Summer Stella McCartney announced she had plans to launch an underwear line. The plans were about a high end collection, inspired by '40 lingerie style.
Now that collection is ready, and here are some pictures of the garments, that will be available in stores from February 1st.
It's a simple and beautiful and nostalgic lingerie collection, constituted by thirteen different themes such as "Daisy Dreaming" or "Coco Blushing" or "Iris Sleeping" featuring Stella's typical colors, with shades of pale pink, grey, cream and blue.
In line with McCartney's ironical attitude, you find also the "Knickers of the Week" gift pack, containing seven briefs embroidered with the days of a week and a sweet flower detail.

SCORE
0.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X