The Audio Wrap is a flexible speaker system from ITRI (Industrial Technology Research Institute of Taiwan) that also doubles as a beach bag.
The speakers on the Audio Wrap can be tough to spot at first, but a keen eye will be able to note the perforations in the fabric. The bag's strap functions as the iDevice docking cord, an ingenious design to say the least. Integrating a mobile speaker system into a shoulder bag is a brilliant idea to say the least. It seems like everyone takes their iPod with them wherever they go, but lugging around a speaker dock is out of the question. Creating a multifunctional dock that is also highly portable is a smart move. Here's hoping that a unisex version of the Audio Wrap is in development.
What's Driving This Trend
- Multifunctional Mobile Speakers
- The trend towards integrating mobile speaker systems into everyday items like bags and clothing presents an opportunity for disruptive innovation in the audio and fashion industries.
- Discreet Audio Design
- The use of perforated fabric to hide speakers in plain sight is a trend that could offer disruptive innovation opportunities in the home and office audio industries.
- Mobile Device Docking Integration
- The use of the bag's strap as an iDevice docking cord is a trend that could offer disruptive innovation opportunities in the mobile accessories industry.
Who This Affects Most
- Audio
- The trend towards multifunctional mobile speakers and discreet audio design present opportunities for disruptive innovation in the audio industry.
- Fashion
- The trend towards integrating mobile speaker systems into accessories like bags and clothing presents opportunities for disruptive innovation in the fashion industry.
- Mobile Accessories
- The trend towards integrating mobile device docking into everyday items presents an opportunity for disruptive innovation in the mobile accessories industry.
