Commuter Gaming Creations

The Game Strap Turns Boring Subway Rides into High-Scoring Quests

My desire to take public transportation would grow exponentially if every subway and bus was equipped with a Game Strap. The Game Strap is a redesign of the handheld strap commonly seen on buses and subway cars. The strap can play one of five games and was designed by Jian Qiang.

The Game Strap is activated when gripped and features only a directional pad as its controls. The strap informs gamers when they're nearing the next station to ensure that serious gamers don't miss their stop. Luckily the strap's games aren't that complex, with names like 'Shooting Game' and 'Water Game' indicating their lack of complexity. 'Tetris' is a nice addition however, and I could see it easily being the game most played.

Commuter Gaming
The new trend of gaming on-the-go during commutes, with potential for mobile gaming industry.
Redefining Public Transportation
Transforming the public commute experience to become more interactive and fun, with potential for public transportation industry.
Wearable Gaming Accessories
Rising trend of wearable gaming accessories, with potential for gaming peripherals industry.

Who This Affects Most

Mobile Gaming
Using the trend of on-the-go gaming during commutes to strengthen and expand the mobile gaming industry.
Public Transportation
Incorporating gaming accessories and redesigning public transportation to attract younger people and enhance rider experience.
Gaming Peripherals
Developing innovative wearable gaming accessories to take advantage of the rising popularity in mobile gaming.
SCORE
1.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 32%
Freshness 8%

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