Edgy and laid-back, the clothes in the H&M Stockholm collection are perfect for fashionistas who want both comfort and cool style. This H&M Stockholm campaign, photographed by Martyna Galla, features model Asia Pulko, who rocks the line's relaxed and sassy pieces with attitude in what looks like a dark and empty warehouse.
The styles for the H&M Stockholm collection, which were expertly put together by stylist Areta Szpura, include simple, ultra-skinny jeans and paneled, leather-look leggings, mixed with casual and basic hoodies, relaxed tees and an edgy rocker-chic jacket. Accenting the looks are rugged and worn lace-up boots and a pair of simple sneakers.
Watch this video for behind-the-scenes footage of the H&M Stockholm photo shoot featuring Asia Pulko.
What Makes This Trend Stand Out
- Edgy Fashion
- Disruptive innovation opportunities lie in the development of sustainable and eco-friendly materials for edgy fashion designs.
- Casual Style
- Opportunities for disruptive innovation can be found in creating sustainable and ethically-made casual fashion pieces.
- Laid-back Fashion
- Disruptive innovation opportunities exist in the integration of technology and sustainable materials in the production of laid-back fashion.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can seize disruptive innovation opportunities by adopting sustainable fashion practices and offering a wider range of edgy clothing options.
- Apparel Manufacturing
- Disruptive innovation opportunities lie in the adoption of sustainable and eco-friendly manufacturing processes in the production of casual fashion.
- Fashion Photography
- Incorporating technology and sustainable practices into fashion photography can create disruptive innovation opportunities for photographers and studios.
