This may look like the opening scene of a late 90s adult video, but in fact, it is actually part of the Vladimir Putin Voting campaign encouraging youth to vote by linking it to having sex. It is no surprise how off-mark the administration's campaign has been towards the youth, given the largest protest in recent Russian history against Putin and his corrupt and anti-democratic administration.
This political campaign clearly tried to apply the 'sex sells' truth nugget a bit too literally. One has to wonder if the president wrote it himself. Currently the protests in Russia are being fueled by disenchanted youth, who are using social media tools to spread their discontent. This is a major step for this generation in its political affairs and future political campaigns will have to address this age demographic with more zest and intelligence.
Why This Trend Is Growing
- Youth Disenchantment
- Putin's dirty-minded campaign indicative of wider youth disenchanted with corruption and anti-democratic administration, creating opportunity for campaigns to address this demographic more intelligently.
- Social Media Campaigning
- Disenfranchised Russian youth turn to social media to spread discontent, creating opportunities for future political campaigns to engage with this demographic using digital tools.
- Inappropriate Marketing
- Putin's 'sex sells' approach to political campaigning has created negative backlash, highlighting the need for political figures and companies to be more discerning in their marketing practices.
Industries Being Reshaped
- Politics
- The protest against Putin's administration and its corruption indicate a growing need for more intelligent campaigning that tailors to the youth demographic.
- Marketing
- The negative backlash against Putin's campaign highlights the importance of marketing practices that don't alienate demographics and markets beyond their intended targets.
- Social Media
- The youth of Russia turn to digital means to communicate their political frustrations, signaling the need for companies and politicians to engage more meaningfully with social media platforms.
