Digital Friendship Devices

MagnetU Uses Your Online Interests to Help You Meet Real-World Friends

Forming friendships could get a whole lot easier thanks to MagnetU, a new device that lets you wirelessly share yourself. MagnetU is a small device designed to broadcast your likes and wants to other users. Users can build their profiles online at the MagnetU site or simply upload their Facebook profile into the gadget.

When your profile is all loaded up, you're ready to make friends without having to lift a finger. The gadget sends you an alert when a compatible profile is detected nearby. Users receive a text message informing them that an "Attractive," "Hot" or "Red Hot" match is nearby. Users can then either meet up later online or contact one another provided their contact info is listed on their MagnetU profile. Once a person has connected with two or more people, they will be able to see the connections made by their friends.

Wireless Profile Sharing
The trend of wireless profile sharing creates opportunities for disruptive innovation in social networking and personalization industries.
Proximity-based Friendship Matching
Proximity-based friendship matching presents disruptive innovation opportunities in location-based services and social connection platforms.
Automated Friend Finder
The trend of automated friend finders opens up disruptive innovation possibilities in matchmaking and social discovery sectors.

Who This Affects Most

Social Networking
The social networking industry can explore disruptive innovation by leveraging wireless profile sharing to enhance user connections and recommendations.
Personalization
The personalization industry can embrace disruptive innovation by incorporating proximity-based friendship matching to deliver tailored recommendations and experiences.
Location-based Services
The location-based services industry can seize disruptive innovation opportunities by implementing automated friend finders to facilitate real-world meetups and social interactions.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 26%
Freshness 8%

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