They don't call it the "walk of shame" for nothing, but the Harvey Nichols Christmas 2011 campaign puts forth another definition for the act: wearing an ill-fitting or unfashionable dress.
In this amusing Harvey Nichols Christmas 2011 commercial, women are seen walking home in their previous night's attire, wearing revealing, drab or otherwise unflattering outfits. Every gal looks rather shamefaced and embarrassed as they struggle to pull down their too-short dresses or walk barefoot outside. At the end of the commercial, however, a pretty girl is shown walking to her house smiling from ear to ear. This fresh-looking girl is anything but embarrassed and that's because she is, unlike the other girls in the ad, wearing a pretty Harvey Nichols' frock!
What's Driving This Trend
- Ill-fitting Dresses
- Disruptive innovation opportunity: Develop innovative sizing solutions and customizable options to create well-fitting dresses for all body types.
- Fashionable Alternatives
- Disruptive innovation opportunity: Offer stylish alternatives to unflattering or drab dresses, such as versatile and comfortable outfits that still maintain a fashionable appearance.
- Body Positivity
- Disruptive innovation opportunity: Promote body positivity in the fashion industry by showcasing diverse models and designing inclusive clothing lines that celebrate all body types.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Create a new online platform that uses advanced algorithms and AI to accurately recommend well-fitting dresses based on individual measurements and preferences.
- Fashion Design
- Disruptive innovation opportunity: Collaborate with technology companies to develop smart fabrics and wearable technology that can enhance the fit and appearance of dresses.
- Advertising and Marketing
- Disruptive innovation opportunity: Utilize immersive virtual reality experiences and interactive augmented reality advertisements to allow customers to virtually try on dresses and compare different styles before making a purchase.
