The 90s are definitely back with gender-bending street-wear styles from Opening Ceremony. The brand's Resort 2012 collection, designed by actress and pop-culture fashion icon Chloe Sevigny, is both comfortable and graphic.
The grunge-inspired collection combines laid-back surfer and skater-inspired styles. The collection features relaxed sweaters, retro varsity jackets and boldly printed graphic tees. Cotton tops and sweaters include bold animal prints and loud graphic logos. The signature separates create a quirky collaboration sure to please street-fashion lovers everywhere.
The pieces are comfortable and modern, combining a retro flair with sporty nostalgia. Chloe creates versatile unisex pieces that transcend sizes, genders and generations. This successful street-wear collaboration is true to Opening Ceremony's effortlessly elegant aesthetic while showcasing Sevingny's edgy and urban personal style. This street-savy collection is sure to be a hit.
Image Credit: Opening Ceremony
Key Themes Behind This Trend
- Gender-neutral Streetwear
- The rise of unisex clothing and designs that are not specifically tailored to one gender, creating opportunities for brands to tap into this emerging market segment.
- Nostalgic Styles
- Retro-inspired clothing and designs, particularly those from the 90s era, are making a comeback, presenting opportunities for brands to incorporate elements of nostalgia in their products.
- Collaborative Collections
- Celebrity collaborations with brands, such as with Chloe Sevigny and Opening Ceremony, can create unique and successful collections that resonate with consumers.
Where This Applies
- Fashion
- Brands in the fashion industry can capitalize on the trend of androgynous and nostalgic streetwear styles to offer products that cater to these emerging consumer preferences.
- Retail
- Retail companies can incorporate gender-neutral clothing and nostalgia-inspired designs into their product offerings to appeal to a broader range of customers.
- Celebrity Partnerships
- Celebrity partnerships with brands in the fashion industry can create unique and successful collections that resonate with consumers, and drive sales for both parties involved.
