The 75 year-old Dutch cosmetic brand Dr van der Hoog turned to the creative minds at nu:amsterdam to redesign the company’s image and packaging. The designers chose to focus on the natural ingredients found in the company’s 60+ products and chose to focus on the beauty found in the natural world to visually advertise the products.
The boxes are vibrantly seductive featuring macro-detailed shots of fruits, honey and other naturally occurring substances. Highlighting the minute details of these items and finding the beauty in the soft curvature of a ripe watermelon and the texture of a raspberry, nu:amsterdam has created packaging that jumps out at you. The jars and bottles the boxes house are minimalistic and completely white, creating an interesting stylistic contrast.
Sure to have beauty connoisseurs flocking to the cosmetics counter, the Dr van der Hoog brand has been revitalized by nature.
What's Driving This Trend
- Naturalistic Packaging
- Opportunity for cosmetics brands to incorporate natural ingredients and visually advertise products with vibrant and detailed packaging.
- Focus on Beauty in the Natural World
- Brands can highlight the beauty of natural ingredients to attract beauty connoisseurs and revitalize their brand image.
- Minimalistic Stylistic Contrast
- Creating contrast with minimalistic jar and bottle designs can make packaging visually appealing and stand out on store shelves.
Who This Affects Most
- Cosmetics
- Cosmetics brands can leverage naturalistic packaging to attract customers and enhance their brand image.
- Design
- Designers can explore innovative ways to incorporate natural elements into packaging for various industries.
- Beauty
- Beauty companies can tap into the trend of naturalistic packaging to appeal to consumers seeking natural and eco-friendly products.
