Two-Faced Clamshell Smartphones

Samsung SCH-W999 Revamps a Classic Mobile Style

For those who think clamshell cell phones are outdated and low-tech compared to smartphones, you haven't met the Samsung SCH-W999 yet.

The Samsung SCH-W999 is a mobile that completely revamps the clamshell style. This model is backed up by Android software, which means it has all the capabilities of a smartphone. What's interesting about the SCH-W999 is its dual screen panel that displays and allows access to all the phone's features even in the closed position. This phone packs 1.2GHz dual-core Qualcomm MSM8660, a five-megapixel camera, Bluetooth 3.0 and Wi-Fi. Although a bit bulky, the design still has a slick look, complete with a HyperSkin back cover that offers a better grip for the hand.

With the arrival of the Samsung SCH-W999 and Softbank's mobiles, could the clamshell style be making a comeback?

Clamshell Revival
The SCH-W999 could spark a new trend in phone design, with revived interest in clamshell-style smartphones.
Dual Screen Displays
Dual screen displays could become a new trend in smartphone design, as the SCH-W999 proves functionality doesn't have to sacrifice form.
Smartphone in Disguise
The SCH-W999 demonstrates an opportunity for tech companies to innovate on traditional designs, and make smartphones more accessible to those who prefer the tactile experience of a clamshell design.

Where This Applies

Mobile Devices
Clamshell designs, dual screens and hardware innovation could create disruption in the mobile device industry, with new market opportunities and consumer preferences emerging.
Consumer Electronics
The SCH-W999 demonstrates a potential shift in consumer demand for more innovative and unique electronics designs, leading to product differentiation and new UX/UI design practices.
Telecommunications
Innovations in phone design and form, such as dual screens and improved clamshell designs, could lead to opportunities for telecommunications companies to differentiate themselves based on unique product offerings.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 29%
Freshness 8%

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