The Daihatsu PICO was easily one of the strangest concepts unveiled at the 2011 Tokyo Motor Show. Daihatsu's EV could very well be an example of a new class of car; perhaps a class designed exclusively for short, inner-city trips.
The Daihatsu PICO is smaller than a Smart and slightly more powerful than a golf cart. The PICO charges in two hours, averages about 31 miles-per-charge and can top out at 31mph. The PICO has a futuristic design highlighted by its LED ticker doors. The doors are used to display your speed to other drivers as well as warning messages. Another unique feature of the PICO is its on-board radar display. While the Daihatsu PICO is a concept in its truest form, don't be shocked if you see more and more EVs designed to make short trips in style.
What's Driving This Trend
- Electric Vehicle Concepts
- The concept of smaller, more efficient electric vehicles designed for short trips in urban areas presents an opportunity for disruptive innovation in the automotive industry.
- LED Display Integration
- The integration of LED ticker doors in vehicles could lead to innovative ways of communicating with other drivers and pedestrians, offering a disruptive innovation opportunity in automotive design.
- Futuristic Design Elements
- Incorporating futuristic design elements, such as on-board radar displays, in electric vehicles can create a unique and visually appealing experience, presenting a disruptive innovation opportunity in automotive aesthetics.
Who This Affects Most
- Automotive
- The automotive industry can explore the development of electric vehicle concepts and integrating LED display technology to offer unique and efficient options for urban commuting.
- Advertising
- The advertising industry can leverage the use of LED ticker doors in vehicles as a new platform for targeted messaging and communication, creating engaging brand experiences.
- Technology
- The technology industry can contribute to the development of futuristic design elements, like on-board radar displays, for electric vehicles, enhancing the overall user experience and safety features.
