Supernatural Double-Life Photography

Vice Style's 'Gay Witches' Reveals an Underground Society

Blending the supernatural with vintage fashion and 90s club kid style, 'Gay Witches' for Vice Style is not your average fashion editorial. Captured by Masha Mel, the shoot features looks by stylist John William, a self-proclaimed former "gay witch."

Experimenting with nail polish, lip colors and eye makeup, the photoset shows two teenage boys who, if you'll pardon the Cyndi Lauper reference, really just want to have fun. Despite the dark themes of witchcraft and sacrilegious ritual that are alluded to in some of the shots, the photos read more like a testament to growing up and self-discovery.

Whether you relate to the teenage experimentation and days of angst seen in these shots, or you're completely lost on the whole idea, Vice Style's 'Gay Witches' is a must-see for anyone seeking some alternative fashion inspiration.

Supernatural Fashion
Opportunities for fashion brands to blend supernatural and vintage styles in their designs
Alternative Beauty Trends
Growing interest in unconventional beauty looks and gender-neutral makeup for both males and females
Youth Empowerment
Representation of young people expressing themselves in unique and unconventional ways

Where This Applies

Fashion
Brands can create unique and edgy collections catering to customers seeking more unconventional fashion and beauty styles
Photography
Conceptual photographers can experiment with new themes and styles, and create avant-garde pieces that showcase diversity and self-expression
Youth Culture
Support for young people in their journey of self-discovery and exploration of unconventional lifestyles and identities
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 60%
Freshness 8%

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