"One of the hottest Christmas toys this year is the Crazy Frog - a menacing amphibian spawned from arguably the most irritating, yet popular, cellphone ring tones - won't be ringing up sales in North America until after the holidays, according to its Canadian distributor.
An 11-song CD titled Crazy Frog Presents Crazy Hits is already certified gold in Canada and, "on the pace it's selling at these days, will go platinum (100,000 units sold) by Christmas," said Donna Lidster, senior marketing director at Universal Music Canada in Toronto.
The CD contains Axel F, a reworking of the theme song to the Beverly Hills Cop movies and the first cellphone ring tone to cross onto mainstream music charts - knocking Coldplay's critically acclaimed single Speed of Sound from atop the British hits list." - Canada.com
Key Themes Behind This Trend
- Crazy Frog Toy
- The popularity of the Crazy Frog Toy highlights the trend of incorporating popular cellphone ring tones into physical products.
- Crazy Hits CD
- The success of the Crazy Hits CD demonstrates the trend of turning cellphone ring tones into mainstream music hits.
- Axel F Song
- The crossover success of the Axel F song indicates the trend of reworking theme songs and bringing them into popular culture.
Where This Applies
- Toy Manufacturing
- The Crazy Frog Toy presents a disruptive innovation opportunity for toy manufacturers to create products based on popular digital content.
- Music Production
- The Crazy Hits CD showcases the potential for music producers to capitalize on the popularity of cellphone ring tones by creating compilations and albums.
- Film and Television
- The reworking of theme songs, like Axel F, creates an opportunity for the film and television industry to collaborate with musicians and create unique soundtracks that resonate with audiences.
