The French lifestyle brand that combines stellar music with clothing has released the Kitsuné Maison Fall Winter 2011 lookbook. Kitsuné has collaborated once again with Jean-Philippe Delhomme, whom it has worked with before on previous collections and the French designer/writer has brought the usual charm to the table. His drawings are edgy, yet classic, but most distinguishable are the dry humorous captions at the bottom of each picture. Delhomme describes the collection saying, "I like also the fact that Maison Kitsuné's clothes have a certain classic style, a slightly ironic twisted bourgeois. And it stands for his Parisian identity when everybody wants to be contemporary Americana." This representation of la French touch is exactly what has me crazy over this this brand.
Looking at the Kitsuné Maison Fall Winter 2011 lookbook is a multi-layered experience, incorporating more than just fashion but humor and art as well, much like the diversity of the Kitsune brand itself.
What Makes This Trend Stand Out
- French-styled Lookbooks
- Opportunity for fashion brands to incorporate edgy, classic designs with dry humorous captions for a unique customer experience.
- Combining Music and Clothing
- Potential for lifestyle brands to integrate music and fashion to create a distinctive brand identity.
- Embracing Cultural Identity
- Chance for brands to highlight and celebrate their cultural heritage through fashion and design.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity for fashion brands to create a multi-layered experience by combining fashion, humor, and art.
- Entertainment
- Opportunity for entertainment brands to collaborate with fashion designers and incorporate their art in lookbooks or promotional materials.
- Marketing and Advertising
- Potential for marketing and advertising agencies to help brands showcase their brand identity and cultural heritage through visually striking and cleverly captioned lookbooks.
