Everyone loves a good party, but perhaps not as much as this fictitious Tommy Hilfiger family, who is wildly ringing in the holiday season in the Tommy Hilfiger 'Holiday Par-tay' campaign.
The Tommy Hilfiger 'Holiday Par-tay' campaign, created in collaboration with Laird+Partners, focuses on the family theme but does so in a way that is fun, crazy and full of energy. This TV ad is the second spot in the campaign and centers on the fictitious 'Casá Nobiliùs Maisõn-us' house, where a big party is being thrown by the Hilfiger family (played by models). Kids, teens, adults and even the elderly are present, singing, dancing and wearing Tommy Hilfiger's 'Preppy Holidays' collection, which includes the brand's classic collegiate designs like striped shirts and plaid pants.
Key Themes Behind This Trend
- Virtual Family Parties
- Opportunity for brands to create virtual party experiences that bring families together and promote their products.
- Interactive Advertising Campaigns
- Brands can develop engaging campaigns that involve consumers in immersive experiences to promote their products.
- Celebrity Family Brand Ambassadors
- Brands can collaborate with celebrity families to help promote their products and create a sense of familiarity and authenticity.
Where This Applies
- Fashion
- Fashion brands can create innovative campaigns and experiences that connect with consumers and showcase their collections.
- Advertising
- Advertising agencies can develop interactive campaigns that captivate audiences and generate brand awareness.
- Celebrity Endorsements
- Brands can leverage the influence of celebrity families to endorse their products and strengthen their brand image.
