Lonely Lady Editorials

The Ponystep 'Looking for Love' Shoot is Quirky, Quiet and Quaint

The Ponystep 'Looking for Love' photoshoot shows one of the biggest endeavors of modern day life: Seeking the love of one's life. Through quiet, quaint and quirky scenes, this editorial follows a beautiful woman as she stumbles through life doing just that. It is this journey through unexpected places that really makes this magazine spread pull at heartstrings.

Once that emotional connection is made, the Ponystep Looking for Love editorial then entices people with fashion that is very reminiscent to Mrs. Robinson from 'The Graduate.' From the hair to the risque outfits, model Quarelle Jansen may not be a cougar, but she definitely is made to be an interesting character.

Shot by Andreas Larsson and styled by Joanna Schlenzka, the Ponystep Looking for Love photo is part of the magazine's issue 2.

Lonely Lady Editorials
The trend of showcasing quirky, unique and emotional portraits of women in fashion magazines have emerged.
Mrs. Robinson Fashion
The trend of fashion that is retro, risque and playful inspired by the character of Mrs. Robinson from The Graduate is gaining popularity.
Editorial Storytelling
The trend of using photoshoots in fashion magazines to tell a story and evoke emotions is becoming more prevalent.

Who This Affects Most

Fashion Industry
The fashion industry can take inspiration from the flirtatious and unique style showcased in the Ponystep Looking for Love editorial.
Magazine Industry
The magazine industry can adopt the trend of editorial storytelling, by showcasing photoshoots that tell a story and stir emotions.
Photography Industry
The photography industry can adapt the trend of shooting characters and models in unexpected and quirky locations to capture unique and emotional portraits.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 15%
Freshness 8%

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