Although it may be hard to tell, these new ads by Citroen UK to promote the new Citroen DS5 feature moving animation. These interesting images are called 'cinemagraphs,' and they are definitely an innovative way to capture a potential customer's attention. Because they're so subtle, you end up doing a double-take -- or even a triple-take -- to figure out what exactly is "different" about each picture.
Citroen has launched this series of innovative ads to show off the Citroen DS5’s ‘Creative Technologie,’ says the brand's site. Automotive photographer James Lipman and design agency TIZA Creative were commissioned to create the subtly moving photos, which are a blend of still photography and GIF format. See all of the moving ads by visiting the Citroen DS5 website.
Why This Trend Is Growing
- Cinemagraph Advertising
- Marketers can adopt cinemagraphs to create captivating ads which appear as still images at first glance, but have subtle motion that catches the viewer's eye.
- Innovative Automotive Ads
- Automotive companies like Citroen can commission creative agencies to produce innovative ads that get attention and showcase the uniqueness of their models.
- Blend of Photography and Motion
- There is an opportunity for photographers and designers to experiment with combining still imagery and subtle motion to create visually compelling content for advertising and other applications.
Industries Being Reshaped
- Automotive
- Automotive companies can leverage innovative advertising techniques such as cinemagraphs to create compelling campaigns that showcase the features and benefits of their models.
- Creative Agencies
- Creative agencies can offer new and unique advertising solutions to clients, such as blending still and motion imagery to create eye-catching cinemagraph ads.
- Photography
- Photographers can explore the possibilities of cinemagraphs and find ways to integrate subtle motion into their still images, creating unique and attention-grabbing content for advertising and other applications.
