Awkward Family Gathering Guides

'The Rules of Dealing with Family' Helps Through the Holidays

The holiday season can be a time of love, laughter and bonding, but it can also be a nightmare if your family gatherings turn into a deleted scene from National Lampoon's Christmas Vacation, as 'The Rules of Dealing with Family' shows.

Created by the ever-witty Christie Young of GOOD.is, this illustrated guide shows how to turn your grisly family get together into something slightly more bearable, and proves you're not alone in this matter. Whether it's a "bossy uncle," as Christie shows, or a monster of a mother-in-law, the sad reality is that these highly entertaining, yet cringe-worthy characters often can't be escaped.

Whether you're counting down the days until the next family gathering, or you'd rather be home alone eating fried chicken on Christmas, The Rules of Dealing with Family will provide a lot of laughs before the holidays.

Family Dynamics
There is an opportunity to create apps or services that can help with navigating family dynamics during stressful events.
Humorous Guides
The popularity of humorous guides shows a demand for easily digestible information on complex or uncomfortable subjects.
Illustrated Content
The use of illustrations along with written content can help to simplify topics and make them more approachable.

Sectors Adopting This

Mental Health
Mental health industries can use humor as a way to reduce the stigma surrounding sensitive topics for individuals and families.
Publishing
Publishers can capitalize on the rising popularity of illustrated content in the publishing industry.
Social Media
Social media platforms can provide opportunities for individuals and communities to find support, humor, and guidance during difficult times.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 20%
Freshness 8%

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