The Josh McLellan Hysteria Magazine fashion spread pushes the boundaries of street-wear. The gritty shoot for the mag’s latest issue features Josh as a rebellious youth who roams city streets. The striking monochromatic pictorial lensed by photographer Piczo is very editorial with a documentary-style raw vibe.
The edgy youthful wardrobe styled by Mervyn Boriwondo features an array of sporty and structured looks perfect for the city dweller. Josh sports looks from the likes of Adidas and others, showing off comfortable, loose-fitting styles paired with vintage-inspired and tailored outerwear.
Josh loiters around an urban setting, posing against a city neighbourhood backdrop. His surroundings resemble ones found in suburban areas, creating a scenario of the model as a rebellious youth. Josh’s bad-boy vibe gives the Hysteria magazine editorial a street youth edge that is retro-infused while fashion forward.
Image Credit: Piczo
What Makes This Trend Stand Out
- Street-wear Fashion
- Disruptive innovation opportunity: Create a line of street-wear that combines comfortable, loose-fitting styles with vintage-inspired and tailored outerwear.
- Gritty Editorial Shoots
- Disruptive innovation opportunity: Experiment with new photography techniques and styles to capture gritty, urban aesthetics in fashion spreads.
- Rebellious Youth Culture
- Disruptive innovation opportunity: Develop unique marketing strategies and products that cater to the edgy and retro-inspired preferences of rebellious youth.
Sectors Adopting This
- Fashion Industry
- Disruptive innovation opportunity: Introduce innovative materials and designs to street-wear fashion brands.
- Photography Industry
- Disruptive innovation opportunity: Create a platform or service that connects photographers specializing in gritty, urban aesthetics with fashion publications.
- Marketing Industry
- Disruptive innovation opportunity: Utilize social media platforms and influencers to promote and engage with rebellious youth culture.
