Greater than Gatsby, the Helge Gjerstad & Marcos F Kenton magazine shoot showcases the latest in menswear styles that are modern with a vintage flair. The editorial, lensed by photographer David Wang, captures the dapper pair in tailored looks from a variety of top designers.
The preppy pictorial features a prim wardrobe styled by Michael Cook. The models sport structured jackets and kits paired with playful trousers. The layered looks are accessorized by retro glasses, scarves, brightly printed bow ties and pocket squares.
Helge and Marcos look dashing in ensembles from the likes of Timo Weilans, Oliver Spencer, Billy Reid, Perry Ellis, Ben Sherman and others. While the overall vibe of the shoot is retro-infused, these throwback styles read very current and very now.
This Helge Gjerstad & Marcos F Kenton shoot puts emphasis on handsome and well-groomed looks while projecting an air of wealth and status.
Image Credit: David Wang
Why This Trend Is Growing
- Retro-inspired Menswear Styles
- Disruptive innovation opportunity: Create a brand that combines vintage aesthetics with modern designs to cater to the growing demand for nostalgic fashion.
- Playful Accessories for Men
- Disruptive innovation opportunity: Develop a line of unique and bold accessories, such as retro glasses, scarves, and printed bow ties, to enhance men's fashion and expression.
- Emphasis on Wealth and Status
- Disruptive innovation opportunity: Build a luxury menswear brand that focuses on creating sophisticated and affluent looks for the modern elite.
Industries Being Reshaped
- Men's Fashion
- Disruptive innovation opportunity: Utilize technology advancements, such as 3D printing or sustainable materials, to revolutionize the production and design process of men's fashion.
- Accessories
- Disruptive innovation opportunity: Combine fashion and technology to develop smart accessories for men, such as connected watches or wearable gadgets.
- Luxury Fashion
- Disruptive innovation opportunity: Incorporate sustainable practices and ethical sourcing into the manufacturing process of luxury fashion brands to meet the increasing consumer demand for responsible luxury.
