Italian design firm CLS Architetti has designed this incredible space for the retail store Runway in Vietnam's Ho Chi Minh City.
The interior is cool and contemporary, taking on a ice cove-esque aesthetic, with undulating ceilings and walls that have been built out of a 3D digital model. According to the the Retail Design Blog, the entire space is made up of contrasts and opposites, playing on the old and the new -- specifically, the old and contemporary Vietnam. The store features traditional Vietnamese tables and stools made of stone contrasted against diamond and glass accents.
CLS Architetti also created a giant domed room called the "Cocoon," which on the exterior is "fully gladded by 12,899 mirrored polished stainless steel scales." Inside the Cocoon is an inviting and cozy environment that is covered by almost 9,000 plaster roses.
What Makes This Trend Stand Out
- Contemporary Retail Design
- Opportunity for retailers to create unique and immersive shopping experiences by blending modern aesthetics with traditional elements.
- Contrasting Materials
- Designers can explore the use of contrasting materials, such as stone and glass, to create visually captivating interiors.
- Innovative Interior Structures
- Architects can experiment with unconventional interior structures, like undulating ceilings and domed rooms, to create visually stunning retail spaces.
Sectors Adopting This
- Interior Design
- Interior design firms can leverage the trend of contemporary retail design to create cutting-edge spaces for their clients.
- Retail
- Retailers can incorporate contrasting materials into their store designs to enhance the visual appeal of their products and showcase their brand identity.
- Architecture
- Architects can explore innovative interior structures to push the boundaries of traditional retail design and create visually striking environments.
