The beautiful and talented Diane Keaton uses the F bomb. Keaton who is the spokesperson for L'Oreal, was being interviewed by Diane Sawyer on Good Morning American when she paid Sawyer a compliment about her lips. The F bomb came when talking about her own personality. As out of character as it may be, I think L'Oreal is loving this added attention.
Implications - Companies that use spokepersons that are easy to relate to for consumers will attract more individuals to their company and company's products. It is important to remember that customers are in search of not only a great product, but also an experience. For this reason, companies should be keen to present not only their products, but also social causes such as cancer research or Third World aid to generate a more significant and lasting impact.
What's Driving This Trend
- Relatable Spokespersons
- Companies should use spokespeople that consumers can easily relate to, increasing customer engagement and brand affinity.
- Embracing Authenticity
- Brands can benefit from embracing the authenticity of their spokespersons, even if it means deviating from the expected character, to create an authentic and memorable brand image.
- Balancing Controversy and Attention
- Controversial moments by spokespersons can generate added attention and publicity for companies, as long as they align with the brand's values and do not have a negative impact on its reputation.
Who This Affects Most
- Beauty and Cosmetics
- Beauty and cosmetics companies can leverage relatable spokespeople to connect with consumers on a deeper level, increasing brand loyalty and driving sales.
- Entertainment and Media
- The entertainment and media industry can benefit from embracing spokespersons who are willing to break out of their expected character, creating buzz and attracting audience attention.
- Cause-related Marketing
- Companies involved in cause-related marketing can capitalize on controversial moments by their spokespersons to generate attention and raise awareness for their social causes or charitable initiatives.
