Everyone's favorite (hipster) clothing retailer American Apparel has launched a line of lip glosses. The American Apparel lip glosses are currently available in 50 of the clothing brand's stores as well as online.
There are nine of the new American Apparel lip glosses, each of which costs $12 and has a fun and sassy name like 'Pantytime,' 'Micromesh' and 'Topless.' Created using the same manufacturing principles as the brand uses for its USA cotton basics pieces, the glosses were designed to provide a non-sticky application that moisturizes the lips. Each gloss also offers a pretty, natural color that looks great on everyone, says Marsha Brady, American Apparel's creative director.
Last year, American Apparel launched a line of nail polishes, so it looks like the retailer is trying to build up its beauty portfolio.
Why This Trend Is Growing
- Lip Gloss Trend
- The launch of American Apparel lip glosses indicates a growing trend in the beauty industry.
- Non-sticky Application
- The use of non-sticky formulas in lip glosses presents an opportunity for innovative product development.
- Expanding Beauty Portfolios
- Retailers like American Apparel are expanding their product offerings by venturing into the beauty industry.
Industries Being Reshaped
- Retail
- Retailers can capitalize on the growing lip gloss trend by offering their own branded products.
- Beauty
- There is a disruptive innovation opportunity to create lip glosses with improved non-sticky application and long-lasting moisturization.
- Fashion
- Fashion brands can expand their portfolios by entering the beauty industry with products like lip glosses.
