In a world where hard liquor has been tried with just about every flavor, it's a little surprising it took this long for the peanut-inspired NutLiquor to appear.
NutLiquor is the very first 69-Proof (34.5% ABV) peanut-infused vodka produced by Pandora Spirits L.L.C. in Temperance, Michigan USA. It's naturally smooth, so people are encouraged to drink it at a temperature that's below freezing levels. The flavor is of course peanuts, but the company likens it to the equivalent of eating the center of a peanut butter cup. Drinkers should expect sweeter taste for their palette with very little harshness. For those who are allergic to peanuts, the company has developed a formula that contains no peanut allergens.
With that in mind, I'm tempted to mix it with strawberry liquor for some booze-filled PB&J action.
What Makes This Trend Stand Out
- Flavored Liquor
- Opportunity to create unique and innovative flavors in the hard liquor industry.
- Allergen-free Liquor
- Disruptive innovation opportunity to cater to individuals with specific dietary restrictions.
- Frozen Liquor
- Creating a trend of consuming hard liquor at freezing temperatures for a unique drinking experience.
Sectors Adopting This
- Alcoholic Beverages
- Creating innovative flavors and allergen-free options to cater to a diverse consumer base.
- Food and Beverage
- Opportunity to expand into the beverage industry by launching unique and all-natural flavored liquors.
- Hospitality and Entertainment
- Introducing frozen liquor options to bars and restaurants for a new and exciting drinking experience.
