Though most girls I know have a deep-rooted dislike for gym class, I have a feeling they'll be changing their minds after they see the Corentin Grusson by Brice Hardelin shoot for online men concept store Ataraski.
Styled by duo Morgan Lomenec’h and Simon Nemeth, hunky Rock model Corentin Grusson portrays an avid sports buff who is apparently good in several types of sports, including soccer, swimming and American football. Now, who would have thought an athlete would bare it all during a soccer game? Well, Grusson did, at least, for the shoot lensed by photographer Brice Hardelin. In one of the pictures, Grusson even resembles swimmer Michael Phelps, showing off a swimmer-sculpted body that is sure to make you want to hit the pool.
What Makes This Trend Stand Out
- Athletic-styled Fashion
- Opportunity for brands to create and market fashionable athletic wear that appeals to a wider audience.
- Body Positivity in Sports
- Disruptive innovation opportunity for campaigns and initiatives that promote inclusivity and diverse body types in sports.
- Sports Photography
- Potential for photographers to explore creative and intimate angles in capturing athletes and sports moments.
Sectors Adopting This
- Sports Apparel
- Opportunity to adapt and design sportswear that combines style and performance for athletes of all body types.
- Fitness and Wellness
- Innovative approaches to promoting body-positive fitness and wellness programs that cater to diverse individuals.
- Creative Media and Advertising
- Developing compelling visual narratives in sports advertising that challenge traditional stereotypes and capture viewers' attention.
