High Class Robbery, Howitzweissbach's whimsical lookbook ad campaign mixes creative set design with equally imaginative styling. The German duo, made up of designers Eva Howitz and Frieder Weissbach, focus on functionality and simplicity above all else.
Lightweight fabrics give the featured clothing a relaxed and comfortable looking fit while the bright colors of the pieces add vitality to the photographs. The oversized fit of the clothes as well as youthful cuts transform the starring model into the role of Paper Bag Princess. While the clothes offer a lot of movement, the static and fixed setting fuses origami inspirations along with modern installation art ideals. The location of the setting is somewhat vague and mystical giving it the transcendent and non-specific quality that many long for when looking at a fashion forward editorial.
Image Credit: Howitzweissbach, The Fader
Key Themes Behind This Trend
- Whimsical Advertising
- An opportunity for advertisers to incorporate imaginative and creative designs into their campaigns.
- Youthful Fashion
- An opportunity for fashion designers to incorporate oversized and relaxed fits into their clothing lines.
- Functional Simplicity
- An opportunity for designers to prioritize functionality and simplicity in their work.
Where This Applies
- Fashion
- Fashion designers can incorporate oversized and relaxed fits into their clothing lines for a youthful and comfortable look.
- Advertising
- Advertisers can incorporate imaginative and creative designs into their campaigns to catch the attention of consumers.
- Art
- Artists can fuse origami inspirations along with modern installation art ideals to add a unique and whimsical touch to their work.
