The Roaring Twenties has a lot to offer the fashion industry in regards to inspiration: the flapper, classic mobsters and silent films are the first things that come to mind; the Ada Minola photo spread seems influenced by the latter. It is no wonder that the 20s is making a comeback. Glamorous, yet daring, this era saw a whole new kind of woman emerge as well.
Shot by Carlotta Manaigo for Dazed & Confused's November 2011 issue, the Ada Minola editorial is dramatic, sultry and full of languid sophistication. Naoki Komiya put the era's signature beauty touches on model Anna de Rijk, finger waves and thin, penciled brows, while stylist Aayami Nishimura went for classic decadence with lingerie, furs and leather.
Key Themes Behind This Trend
- Roaring Twenties Fashion
- Opportunity for fashion brands to tap into the glamorous and daring style of the 1920s and create modern interpretations.
- Silent Film Aesthetic
- Opportunity for filmmakers and photographers to incorporate the dramatic and sophisticated style of silent films into their work.
- Revival of Classic Beauty
- Opportunity for beauty brands to bring back the signature beauty looks of the 1920s, such as finger waves and thin, penciled brows.
Where This Applies
- Fashion
- Fashion brands can create collections inspired by the glamorous and daring style of the Roaring Twenties.
- Film and Photography
- Filmmakers and photographers can incorporate the dramatic and sophisticated aesthetic of silent films into their work.
- Beauty
- Beauty brands can bring back the signature beauty looks of the 1920s, such as finger waves and thin, penciled brows, in their product offerings.
