Riding on the huge success of their Mad Men capsule collection released in August 2011, the Banana Republic Spring 2012 hanging onto the coattails of that retro, mod-inspired feel.
The pieces are exactly what you would expect from the brand. Fitted, below the knee pencil skirts are plentiful, while skinny belts and neutral toned block heel pumps also make an appearance, only adding to the retro feel of the collection.
Fashionologie explains, "There were white shell tops with frothy peplums, slim pencil skirts, jumbo floral print wiggle dresses, and skinny cap-sleeved tops — smart little pieces just right for the modern-day Betty Draper. Safari-inspired pieces — khaki shirtdresses, epaulet-adorned blouses, and trim military blazers — provided counterpoints of tailored ease."
Check out the Banana Republic Spring 2012 collection for some inspiration on how to add a touch of timeless sophistication to your wardrobe.
Key Themes Behind This Trend
- Retro-inspired Fashion
- Disruptive innovation opportunity: Create a clothing line that combines modern trends with nostalgic elements from past eras.
- Mod-inspired Designs
- Disruptive innovation opportunity: Develop a line of fashion accessories that capture the essence of the 60s mod style for contemporary consumers.
- Timeless Sophistication
- Disruptive innovation opportunity: Create a brand that focuses on creating sophisticated and classic clothing pieces that can be worn for years to come.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporate technology into the fashion retail industry, such as virtual try-on tools or personalized styling recommendations.
- Accessories
- Disruptive innovation opportunity: Develop innovative and sustainable manufacturing processes for accessories, such as using eco-friendly materials or 3D printing technology.
- Luxury Fashion
- Disruptive innovation opportunity: Create a luxury fashion brand that emphasizes on ethical and sustainable practices in production and sourcing of materials.
