The 'God's Own Country' shoot takes a different approach to the popular religious theme that many fashion editorials are adopting lately. Instead of taking place in a dramatic and Gothic cathedral, or focusing on the naughtier sides of nuns, this photo shoot takes place in the country, while a pious peasant seems to struggle with other natural tendencies.
Shot by Stevie & Mada for Tank Magazine's Fall 2011 issue, the God's Own Country photo spread stars model Mila Krasnoiarova. Frolicking around fields in nothing but rustic lingerie, Krasnoiarova embraces her sensuality. Styled by fashion editor Pandora Lennard, she pulls off these daring looks from Dior, McQ by Alexander McQueen, Vivienne Westwood and more with ease and grace.
Key Themes Behind This Trend
- Religious-themed Fashion Editorials
- There is a disruptive innovation opportunity in creating fashion editorials that explore religious themes in unconventional settings.
- Natural Sensuality
- There is a disruptive innovation opportunity in showcasing sensuality in natural, rural environments rather than traditional dramatic or urban settings.
- Rustic Lingerie
- There is a disruptive innovation opportunity in designing and promoting lingerie that embraces a rustic aesthetic.
Where This Applies
- Fashion Publishing
- There is a disruptive innovation opportunity in creating unique and unconventional fashion editorials that challenge traditional themes and settings.
- Fashion Retail
- There is a disruptive innovation opportunity in curating and promoting fashion collections that incorporate rustic and natural elements.
- Lingerie Design
- There is a disruptive innovation opportunity in designing lingerie that combines sensuality with rustic and natural aesthetics.
