Dermablend is proving that its concealer really does what it's supposed to do -- conceal -- with its latest 'Go Beyond The Cover' campaign featuring 'Zombie Boy' fashion model Rick Genest.
For the campaign, a team of three makeup artists concealed all of Genests's tattoos using Dermablend's Professional Leg and Body Tattoo Primer, Leg and Body Cover and Original Loose Setting Powder. In only one day, Genest's body from the waist up was covered in makeup -- not an inch of the model's scary skeletal tattoos could be seen.
Watch the incredible transformation in this astounding video, which shows Genest wiping off layers of the makeup to reveal his tattoo-covered head and body. Obviously, Genest only had one opportunity to wipe off the Dermablend concealer, so the video was shot in one take.
What's Driving This Trend
- Tattoo Concealment
- Opportunity for innovative makeup brands to develop more effective and long-lasting products for tattoo coverage.
- Makeup Transformations
- Potential for beauty industry to capitalize on the popularity of transformative makeup techniques, offering new ways for consumers to change their appearance.
- Branded Video Campaigns
- Brands can leverage the power of video storytelling to create impactful and viral campaigns that showcase their products in action.
Who This Affects Most
- Beauty
- The beauty industry can explore innovative solutions for tattoo concealing products and techniques.
- Fashion
- Fashion brands can collaborate with makeup artists and cosmetic companies to showcase transformative makeup in their runway shows and campaigns.
- Advertising
- Advertising agencies can incorporate branded video campaigns as a powerful marketing tool to engage and captivate audiences.
