FREAKS freearchitects, a French design studio, has revamped the interior of Parisian cosmetics shop, Heliocosm. The interior now has at its center a rectangular timber tunnel that connects the front and back of the store.
Offering contrast to the store's vivid turquoise walls, the tunnel is essentially a long wooden passageway that leads from the front workshop area to a lounge in the back. The tunnel has been cut on one side to create a big window, and inside this large timber box are integrated shelves that provide display space for Heliocosm's products.
With a small budget of 100,000 Euros, the designers at FREAKS freearchitects have definitely done an amazing job for the cosmetics store. If you're curious, Heliocosm is a shop that allows customers to mix their own natural beauty products under the supervision of professional "tutors."
Key Themes Behind This Trend
- Passageway Interiors
- Creating a custom passageway within retail spaces to enhance customer experience and provide a unique design element.
- Integrated Product Display
- Incorporating integrated shelves into architectural elements for showcasing and organizing retail products.
- Budget Design Solutions
- Achieving impressive interior design results with limited budgets.
Where This Applies
- Retail Design
- Exploring innovative ways to transform and optimize retail spaces for enhanced customer engagement.
- Cosmetics
- Integrating custom architectural elements into cosmetics stores to create a distinct and immersive shopping experience.
- Beauty Products
- Designing retail spaces that highlight and organize beauty products using unique architectural features.
