Australian supermodel Miranda Kerr is featured in the latest installment of the Rag & Bone DIY Project, which is centered candid shots of fresh-faced supermodels photographed by their friends and family (the only thing required was that the models wear Rag & Bone garb).
In the latest Rag & Bone DIY Project ads, Kerr, who was photographed by husband Orlando Bloom and model and friend Lily Aldridge, is fun, charming and charismatic -- regardless of who takes the pictures, she is obviously in her element. Kerr slips into casual denim and relaxed tees for the shoot, with the only makeup seeming to be bold red lipcolor.
The latest Miranda Kerr ads for the Rag & Bone DIY Project shows that some supermodels really don't need to be airbrushed -- which is great for them but sad for the rest of us normal-looking folk.
Why This Trend Is Growing
- Self-shot Model Ads
- Companies can leverage the trend of self-shot model campaigns to showcase their products through authentic and relatable content.
- DIY Influencer Marketing
- The Rag & Bone DIY Project demonstrates the potential of utilizing influencer marketing through user-generated content and a lower-cost production approach.
- Minimalist Beauty Campaigns
- The success of the Rag & Bone DIY Project featuring minimal makeup and natural beauty may inspire a shift towards more authentic and minimalistic beauty campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can use self-shot, DIY campaigns to appeal to younger audiences and showcase their products in unique ways while maintaining authenticity.
- Beauty
- The popularity of minimal makeup in the Rag & Bone DIY Project ads may lead to a rise in similar campaigns within the beauty industry, emphasizing natural beauty and self-love.
- Marketing
- The DIY approach of the Rag & Bone DIY Project highlights the potential for marketing and advertising firms to utilize user-generated content and a less polished production style to create effective campaigns on a budget.
