Simple but fun are the best words to describe the branding design for West Elm Soap by Colene Blanchet. These packaging patterns are so adorable that they could be used to wrap up presents. The shapes and prints are pretty straightforward, but they also add to the whole idea of a fresh, clean line of soaps. Thanks to its branding art, this product sends a clear message of the organic quality of the line.
Designed by the Brooklyn-based artist Colene Blanchet, the West Elm Soap collection is a completely different take on the usual digitized and Photoshopped designs available for the cosmetic industry. With an authentic line of aromas like Green Fig Lemon and Citrus Jasmine, these patterned packaging designs keep it simple and add handmade allure.
Why This Trend Is Growing
- Handmade Packaging Designs
- Opportunity to disrupt the cosmetic industry with authentic, handcrafted packaging designs.
- Simplistic Product Branding
- Potential for disruption by emphasizing clean, straightforward branding in the cosmetic industry.
- Organic Product Messaging
- Chance to disrupt by showcasing the organic quality of a product through branding and packaging designs.
Industries Being Reshaped
- Cosmetic Industry
- Opportunity for disruptive innovation in the creation of handmade packaging designs within the cosmetic industry.
- Artisan Soap Industry
- Disruptive potential by focusing on simplistic yet visually appealing branding for artisan soap products.
- Organic Personal Care Industry
- Huge potential for disruptive messaging by highlighting the organic qualities of personal care products through branding and packaging.
