QR codes are cropping up just about everywhere, but few would have guessed that they would show up on cookies next. The new German brand of biscuits called QKies is cooked full of possibilities, and ultimately the baker decides what how the consumer can connect with his food.
Juchem Gruppe made this cooperative project happen, poised for the promise of what this scrumptious QKies concept can serve up. At the moment, the product is designed to be ordered online with customized ciphers, baked at home and branded with the special enclosed QR codes that are printed onto edible stickers. Sent away as a gift, invitations or a marketing scheme, the batch of QKies can be scanned with a smartphone, directing the recipients to a webpage of the chef's choosing.
Key Themes Behind This Trend
- QR Code Food
- Opportunity for businesses in creating edible QR codes on food for marketing and personalized messages.
- Customizable Food Orders
- Opportunity for businesses to offer customizable orders with unique personalization options for customers.
- Digitally-enhanced Consumer Experience
- Opportunity for businesses to enhance the consumer experience through the use of technology in unique ways, such as embedding QR codes in food.
Where This Applies
- Food Delivery Services
- Opportunity for food delivery services to offer personalized QR code messages on food orders for customers.
- Bakeries and Pastry Shops
- Opportunity for bakeries and pastry shops to offer customized QR code messages on their baked goods for marketing and promotional purposes.
- Events and Marketing Companies
- Opportunity for events and marketing companies to utilize edible QR codes as a unique and innovative way to promote and market their events or products.
